Safe and sustainable toys, built for years of play
Explore The Play Kits
Stage-based subscription | Ships every 2–3 months | Starting at €84 per Kit
Safe and high-quality toys, built for years of play
Designed by experts for your child’s developing brain.
Built to last
Our playthings are made from premium, durable materials that can withstand years of playing (knocking, pulling, dropping) and learning fun.
Child-safe
Made with sustainable organic, and natural materials that are safe for your child, because creating playthings for tiny hands and little mouths brings an extra level of care.
Earth-Friendly
We are committed to designing our playthings with your child and the planet in mind. Here’s a look at some of the sustainable materials we use:
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FSC-certified, sustainably sourced wood
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Recyclable packaging
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Biobased plastics
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Organic cotton
How it works
Start your subscription
Enter your child's birth date to determine your starting Play Kit, select from 5 languages, and choose your payment plan.
Receive your Play Kit
Play kits will automatically be delivered every 2–3 months, based on your child’s next developmental stage.
Unbox, play, grow
Designed for years of learning and fun, your child will love revisiting toys as they grow to explore them in new and different ways.
Free shipping | Cancel any time
What parents are saying
Free shipping
On all Play Kits in selected countries.
Skip or cancel any time
We make cancellation and returns hassle-free.
Lost parts promise
Missing or broken part? We’re happy to order you a replacement.
Dedicated support
Available in English, German, French, Spanish, and Dutch, Mon–Fri, 9 a.m.–5 p.m. CET
Press & Awards
“Baby toys have been taken to the next level, thanks to Lovevery.”